We started development and visual concepts before the Dreamworks style guide had been completed.

This led to the Initial Concept seen here that was striving to match the vision guided by the project Art Lead.

As soon as Dreamworks sent us a style guide, I was able to create 4 unique styles for the publisher to pick from.

I was not surprised when they opted for the “Packaging” style - it seemed like the clear winner to me. But I will always have a special place in my heart for the daydream of being given the green light to use what they called “Fireworks” style.